
Will Apple raise iPhone and device prices by up to 10% in early 2026?
Apple is facing rising component costs as a global memory-chip shortage intensifies, with DRAM suppliers signaling higher prices after long-term contracts expire in early 2026. While Apple’s scale and in-house hardware development provide some cushion, analysts warn that sustained cost pressure could spill over into higher retail prices for iPhones, MacBooks, and other devices launched in the first half of 2026.
Conditions
Resolves “Yes” if, on or before April, 30, 2026, Apple officially announces or implements price increases of up to 10% on iPhones or other major hardware categories versus their immediately preceding generation or launch pricing, as confirmed by Apple announcements, earnings materials, or reporting from major outlets (e.g., Bloomberg, Reuters, WSJ). Otherwise — NO.
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