Will Google implement reduced Play Store commissions and allow approved third-party app stores in major markets?

Google has announced plans to lower its Play Store commissions and allow approved third-party app stores, responding in part to regulatory pressure and legal disputes such as the case brought by Epic Games. Under the proposed changes, commissions would drop from the current 30% to 20% for in-app purchases and 10% for subscriptions. Developers would also be able to use alternative payment systems or direct website payments, with Google’s payment service adding an extra 5% fee. The new framework is expected to begin rolling out in Europe, the United Kingdom, and the United States by mid-2026, with global implementation planned later. The move could significantly change the mobile app ecosystem by increasing competition among app stores and payment systems. The uncertainty lies in whether the policy will be fully implemented as announced — or delayed due to regulatory, technical, or legal challenges.