
Will Apple’s split iPhone 18 release lead to a 4% sales drop until the end of 2026?
Apple is preparing a dramatic shift in its long-standing iPhone launch schedule — and analysts warn it could backfire. For the first time in 15 years, Apple plans to reveal only the premium iPhone 18 Pro models in September 2026, while the base iPhone 18 and non-Pro models will not be unveiled until spring 2027 — a six-month delay. According to IDC, this change could cause a 4.2% drop in iPhone sales in 2026.
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Resolves to “YES”, if Apple’s split iPhone 18 release leads to a 4% sales drop until the end of 2026.
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